Bernd Meyer

Bernd Meyer became Executive Vice President – Operations within the Reynolds American group on January 1, 2021, and he has more than 25 years of experience in the BAT Group.

Prior to assuming his current role, he served as BAT Group’s Operations Manager – Europe and North Africa (ENA), significantly improving factory performance and KPI’s in the ENA factories and prior to that he served as Regional Operations Manager Western Europe.

As Operations Director-Ukraine he led a factory reconstruction and organizational design review and as Area Operations Director – Southern Africa, Bernd led a major cultural change within the Heidelberg factory Operations team, combined with a new to market fit for purpose Secondary Supply Chain design. Bernd also served as Global Head of Supply Chain, Operations Director – Germany, and Head of Western Europe Manufacturing.

Bernd is a key member of the Global Operations leadership team and makes significant contributions on shaping the global operations strategy.