Learn how our approach to sustainability is driven by our purpose to create A Better Tomorrow™  by Building a Smokeless World

Our Sustainability Framework

Our sustainability framework is driven by our purpose to deliver A Better Tomorrow™ by Building a Smokeless World by reducing the health and environmental impact of our business.

Double Materiality Matrix and Methodology

In 2023, the global BAT Group updated its Double Materiality Assessment (DMA), building on its first assessment conducted in 2022. Reynolds American Inc. (Reynolds American), the BAT Group’s U.S. subsidiary, was included in the DMA to better understand and meet evolving shareholder and broader stakeholder expectations.