Our Values

Bringing Our Purpose to Life

We are committed to creating A Better Tomorrow™, transforming our business and Building a Smokeless World. We recognize that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress.

Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it – with a clear connection to our strategy and purpose. These six ‘values’ are embedded across Reynolds American as we strive to empower our people and foster an exciting, rewarding workplace, emphasizing inclusivity and collaboration to deliver sustainable growth.

Building A Smokeless World

May 7, 2026 1 min read

Reynolds American Launch of $3.2B Investment in Future-Ready U.S. Manufacturing and American Jobs in Sponsored Content from SEMAFOR

Reynolds American recently partnered with SEMAFOR to highlight the launch of a forward-looking $3.2 billion investment to progress toward a Smokeless America. For more than 150 years, the Reynolds American organization has been an enduring part of American industry. Today, the organization continues to invest in the communities where employees live and work, train … Continued

February 25, 2026 2 min read

CEO David Waterfield Discusses Reynolds’ Next Chapter in Custom Content from WSJ

The Reynolds American organization (Reynolds) has partnered with Custom Content from WSJ to highlight how the organization is defining its next era following its 150th anniversary last year. The feature explores how Reynolds is navigating one of the most significant evolutions in its history, transitioning from a combustible-products business toward a predominantly smokeless trajectory … Continued

December 19, 2025 2 min read

Reynolds American Featured in POLITICO Focus: When Tradition Meets Transformation

The Reynolds American organization (Reynolds) recently partnered with POLITICO Focus to share the story of its legacy and ongoing transformation within American agriculture and manufacturing. As the organization concludes its 150th anniversary year, dating back to the founding of R.J. Reynolds Tobacco Company in 1875, the feature article explores how Reynolds continues to shape the … Continued

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