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We are committed to creating A Better Tomorrow™, transforming our business and Building a Smokeless World. We recognize that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress.
Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it – with a clear connection to our strategy and purpose. These six ‘values’ are embedded across Reynolds American as we strive to empower our people and foster an exciting, rewarding workplace, emphasizing inclusivity and collaboration to deliver sustainable growth.
WINSTON-SALEM, N.C., (October 30, 2026) Today, Modoral Brands Inc., an operating company of Reynolds American Inc. (Reynolds American), received U.S. FDA Marketing Granted Orders for a select number of VELO nicotine pouches. “Today’s Marketing Granted Orders demonstrate the FDA’s leadership in accelerating progress toward a Smokeless America,” said David Waterfield, President and CEO at Reynolds … Continued
In response to FDA’s open public comment period in March of 2026 regarding Draft Guidance on Applications for Flavored E-Cigarettes, Reynolds American submitted the following comment: Re: Docket No. FDA-2026-D-1817 (91 Fed. Reg. 11980, Mar. 11, 2026) – “Flavored Electronic Nicotine Delivery Systems (ENDS) Premarket Applications—Considerations Related to Youth Risk” RAI Services Company … Continued
Reynolds American recently partnered with SEMAFOR to highlight the launch of a forward-looking $3.2 billion investment to progress toward a Smokeless America. For more than 150 years, the Reynolds American organization has been an enduring part of American industry. Today, the organization continues to invest in the communities where employees live and work, train … Continued