GROWING A BETTER TOMORROW,
TODAY

Find out how we’re Growing A Smokeless America

GROWING TOMORROW

The Reynolds American organization has been an enduring part of American industry and North Carolina’s cultural landscape for more than 150 years. Our mission is clear: to transition adult smokers away from combustible cigarettes to innovative smokeless products. Rooted in science, integrity, and progress, we’re investing in jobs, communities, and opportunity across the U.S.

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Growing
Performance

Delivering sustained results

Growing
Responsibly

Leading with integrity

Growing
Careers

Empowering people to deliver today and shape tomorrow

Growing
Innovation

Developing evidence-based, science-led solutions

Growing
Community

Strengthening communities with job creation and partnerships

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150 Years of Reynolds

Growing A Smokeless America

October 30, 2026 3 min read

VELO Nicotine Pouches Receive U.S. FDA Marketing Authorization

WINSTON-SALEM, N.C., (October 30, 2026) Today, Modoral Brands Inc., an operating company of Reynolds American Inc. (Reynolds American), received U.S. FDA Marketing Granted Orders for a select number of VELO nicotine pouches. “Today’s Marketing Granted Orders demonstrate the FDA’s leadership in accelerating progress toward a Smokeless America,” said David Waterfield, President and CEO at Reynolds … Continued