February 25, 2026
2 min read
The Reynolds American organization (Reynolds) has partnered with Custom Content from WSJ to highlight how the organization is defining its next era following its 150th anniversary last year. The feature explores how Reynolds is navigating one of the most significant evolutions in its history, transitioning from a combustible-products business toward a predominantly smokeless trajectory … Continued
May 16, 2025
3 min read
At the Reynolds American organization, we believe science should be more than a set of data points—it should also lead to meaningful change. That’s why our commitment to Tobacco Harm Reduction (THR) is grounded in science, transparency, and real-world evidence. Through THR, we aim to create A Better Tomorrow™ by Building a Smokeless World—one … Continued
May 6, 2025
1 min read
Learn how the global BAT Group aims to reach 50 million adult consumers of smokeless products. The global BAT organization has a mission to create A Better Tomorrow by Building a Smokeless World and aims to reach 50 million adult consumers of its smokeless products globally by 2030. In the video above, … Continued
March 19, 2025
2 min read
Collaboration is at the heart of some of the most groundbreaking scientific advancements in history. Take for instance, the discovery of DNA’s double helix structure by Watson, Crick, and the contributions of Maurice Wilkins and Rosalind Franklin. This was a product of pure teamwork, collective knowledge, and a shared effort for human progression. Collaboration, especially … Continued
October 23, 2023
2 min read
Tobacco Harm Reduction is not only core to our company’s strategy, but it is an important initiative to create better public health outcomes for Americans. By focusing on Tobacco Harm Reduction, we are able to migrate adult cigarette smokers who do not wish to quit to potentially less harmful alternatives. We know that … Continued
