Growing a Smokeless America
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Reynolds American Submits Comment on FDA Draft Guidance for Flavored ENDS
In response to FDA’s open public comment period in March of 2026 regarding Draft Guidance on Applications for Flavored E-Cigarettes, Reynolds American submitted the following comment: Re: Docket No. FDA-2026-D-1817 (91 Fed. Reg. 11980, Mar. 11, 2026) – “Flavored Electronic Nicotine Delivery Systems (ENDS) Premarket Applications—Considerations Related to Youth Risk” RAI Services Company … Continued
Reynolds American Launch of $3.2B Investment in Future-Ready U.S. Manufacturing and American Jobs in Sponsored Content from SEMAFOR
Reynolds American recently partnered with SEMAFOR to highlight the launch of a forward-looking $3.2 billion investment to progress toward a Smokeless America. For more than 150 years, the Reynolds American organization has been an enduring part of American industry. Today, the organization continues to invest in the communities where employees live and work, train … Continued
Growing Tomorrow: Reynolds American Commits to Invest $3.2 Billion by 2030 to Grow U.S. Manufacturing and Innovation
Investment supports more than 2,000 U.S. jobs while expanding manufacturing capacity and fueling innovation across a multicategory portfolio WINSTON-SALEM, N.C., (March 5, 2026) — The Reynolds American companies (Reynolds American) announced a forward-looking commitment to invest more than $3.2 billion across its U.S. operations by 2030, reinforcing its long-term focus on value creation and … Continued
CEO David Waterfield Discusses Reynolds’ Next Chapter in Custom Content from WSJ
The Reynolds American organization (Reynolds) has partnered with Custom Content from WSJ to highlight how the organization is defining its next era following its 150th anniversary last year. The feature explores how Reynolds is navigating one of the most significant evolutions in its history, transitioning from a combustible-products business toward a predominantly smokeless trajectory … Continued
Growth Momentum Continues: Reynolds Adds 200 Manufacturing Positions to Power Smokeless Transformation
Reynolds adds 1,000 jobs in two years, supporting a thriving North Carolina economy Winston-Salem, N.C. (December 9, 2025) – The Reynolds American organization (Reynolds) continues to add jobs in the Winston-Salem area and beyond, with the announcement of 200 new manufacturing roles in 2026 at the expansive Reynolds Operations Center in Tobaccoville, N.C. … Continued
New Research Supports the Role of Smokeless Product Alternatives in Tobacco Harm Reduction
At the Reynolds American organization, we believe science should be more than a set of data points—it should also lead to meaningful change. That’s why our commitment to Tobacco Harm Reduction (THR) is grounded in science, transparency, and real-world evidence. Through THR, we aim to create A Better Tomorrow™ by Building a Smokeless World—one … Continued
Fortune Brand Studio Interview: The Global BAT Group Leads the Charge for a Smokeless World
Learn how the global BAT Group aims to reach 50 million adult consumers of smokeless products. The global BAT organization has a mission to create A Better Tomorrow by Building a Smokeless World and aims to reach 50 million adult consumers of its smokeless products globally by 2030. In the video above, … Continued
Fostering Transparent Collaboration to Reduce Tobacco Harm
Collaboration is at the heart of some of the most groundbreaking scientific advancements in history. Take for instance, the discovery of DNA’s double helix structure by Watson, Crick, and the contributions of Maurice Wilkins and Rosalind Franklin. This was a product of pure teamwork, collective knowledge, and a shared effort for human progression. Collaboration, especially … Continued
Sustained and lasting changes to adult consumer behavior offer the greatest hope for making cigarettes obsolete
Tobacco Harm Reduction is not only core to our company’s strategy, but it is an important initiative to create better public health outcomes for Americans. By focusing on Tobacco Harm Reduction, we are able to migrate adult cigarette smokers who do not wish to quit to potentially less harmful alternatives. We know that … Continued