Reynolds Brands: Unmatched Portfolio Diversity for Adult Tobacco and Nicotine Preferences

Our operating companies offer a wide range of products to address the evolving preferences of adult tobacco and nicotine consumers.

Their consumer-centric brand portfolio contains product brands VUSE (vapor) and VELO (modern oral). Our non-combustible portfolio also contains Grizzly (traditional oral).

Their main combustible brands are Newport, Natural American Spirit, Camel, Pall Mall, and Lucky Strike.

Our Operating Companies

Close-up of boxes of Reynolds' vapor brand on a store shelf.

R.J. Reynolds Vapor Company

R.J. Reynolds Vapor Company (RJRV) offers innovative products for adult tobacco consumers’ evolving preferences. RJRV’s product portfolio reflects a commitment to leading the charge on transforming tobacco by developing a diverse portfolio of responsibly marketed, innovative and enjoyable products for adult tobacco consumers.

RJRV’s industry leading vapor brand, VUSE, leverages innovative technologies to deliver a range of vapor products that meet the evolving preferences of adult tobacco consumers. VUSE’s portfolio includes four products in a range of formats and nicotine strengths to provide options for adult smokers seeking an alternative to combustible cigarettes.

Close-up of Reynolds' nicotine pouch tins on a store shelf.

A Reynolds' logo brand.

Modoral Brands, Inc.

Modoral Brands, Inc. (Modoral) provides choice for adult nicotine consumers and empowers them to choose a nicotine option that best reflects their lifestyles. Modoral’s VELO Nicotine Lozenges and VELO Nicotine Pouches offer a variety of product formats and flavors that reflect a deep understanding of adult nicotine consumers’ modern-day lives.

Close-up of boxes of Reynolds' cigarette brands on a store shelf.

Santa Fe Natural Tobacco Company, Inc.

Santa Fe Natural Tobacco Company (SFNTC) is the manufacturer and marketer of Natural American Spirit cigarettes and roll-your-own tobacco products. The Natural American Spirit brand consists of 15 cigarette styles and four roll-your-own styles.

SFNTC blenders create its cigarette blends and roll-your-own tobacco blends using two ingredients: whole-leaf tobacco and water. Natural American Spirit also makes certain styles of Natural American Spirit cigarettes and roll-your-own tobacco using U.S.-grown, certified-organic tobacco.

American Snuff Company, LLC

ASC, headquartered in Tennessee, has been the fastest growing smokeless tobacco product manufacturer over the past decade, with Grizzly, its flagship brand, becoming one of the best-selling brands in the category. At various points in its history, ASC has held the number one brand of dry snuff, loose leaf, plug, twist, moist snuff and moist snuff pouch.

ASC traces its lineage back to 1782. Among its many achievements, ASC is the proud owner of the Garrett Scotch Snuff trademark—the seventh trademark issued by the U.S. Patent and Trademark Office in 1870—and the only one of the seven that has remained in continuous production in the U.S.

R.J. Reynolds Tobacco Company

R.J. Reynolds Tobacco Company (RJRT) is the second-largest U.S. tobacco company. RJRT’s cigarette brands constitute about one third of cigarette sales in the United States. The company offers products in all segments of the cigarette market and makes many of the nation’s best-selling cigarette brands, including Newport, Camel, Pall Mall and Lucky Strike.

RJRT also distributes Camel Snus, a modern, smoke-free tobacco product.

Logo compilation of RJ Reynolds' brands.