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Ensuring our products are handled responsibly.
The products of Reynolds American Inc.’s operating companies (collectively referred to as Reynolds) are sold primarily through convenience retail outlets, of which nearly 183,000 outlets are on our contract. In the Retail Marketing Plan Contract (RMPC), contractual agreements with retailers, which cover 94% of the companies’ volume, retailers are required to implement and monitor age restrictions on the sale of tobacco and nicotine products by conducting age verification at point-of-sale to verify that sales occur only to those of legal age.
Reynolds has supported the industry program We Card since its inception in 1995, and contractually require our retailers to commit to participating in the program. The We Card Program, Inc. is a national non-profit organization serving the nation’s retailers of tobacco and other age-restricted products. Individual retail establishments, as well as large retail chains, utilize We Card’s educational and training services to comply with federal and state laws while working to prevent underage tobacco and age-restricted product sales.
In February 2022, we announced our partnership with the National Association of Convenience Stores (NACS) and Conexxus to serve as a sponsor of TruAge™, a new digital solution to help make the process of verifying an adult tobacco consumer’s age more secure and reliable. This program is free to retailers and consumers to help retailers comply with Reynolds’ age-verification requirements to restrict underage access to tobacco and nicotine products at point-of-sale. Our investment with TruAge™ helps further our commitment to keeping underage tobacco and nicotine product prevention at the forefront of our efforts and to continue operating responsibly.
No violation rate for prohibiting the sale and distribution of tobacco products to minors.
In response to FDA’s open public comment period in March of 2026 regarding Draft Guidance on Applications for Flavored E-Cigarettes, Reynolds American submitted the following comment: Re: Docket No. FDA-2026-D-1817 (91 Fed. Reg. 11980, Mar. 11, 2026) – “Flavored Electronic Nicotine Delivery Systems (ENDS) Premarket Applications—Considerations Related to Youth Risk” RAI Services Company … Continued
Investment supports more than 2,000 U.S. jobs while expanding manufacturing capacity and fueling innovation across a multicategory portfolio WINSTON-SALEM, N.C., (March 5, 2026) — The Reynolds American companies (Reynolds American) announced a forward-looking commitment to invest more than $3.2 billion across its U.S. operations by 2030, reinforcing its long-term focus on value creation and … Continued
The Reynolds American organization (Reynolds) has partnered with Custom Content from WSJ to spotlight the company’s forward-thinking approach to manufacturing and sustainability. The piece outlines Reynolds’ strategic direction and showcases how the company is embracing innovation while staying grounded in its core values. The article explores how Reynolds is navigating a rapidly evolving industry … Continued