Growing A Smokeless America
We make vapor for adults.
Period.
The Reynolds American companies make tobacco and nicotine products for adults. Period.
Responsibility guides how our products are developed, marketed and sold. Through enhanced youth-access prevention initiatives, extensive scientific research and PMTA submissions, voluntary marketing guardrails, support for responsible regulation and enforcement, and public scientific transparency, we go above and beyond what is just required.
Our Approach to Responsible Nicotine Regulation
Reynolds American supports a balanced, responsible and science-led approach to nicotine regulation that reduces underage access, strengthens enforcement, and preserves compliant, regulated options for adult nicotine consumers. That approach rests on three core principles:
More Regulated Product Options for Adult Smokers
Enforce Against the Illicit Vapor Market
Underage Access Prevention
Our Approach to Responsible Nicotine Regulation
Reynolds American supports a balanced, responsible and science-led approach to nicotine regulation that reduces underage access, strengthens enforcement, and preserves compliant, regulated options for adult nicotine consumers. That approach rests on three core principles.
Responsible Retailer Programs
In the Retail Marketing Plan Contract (RMPC), contractual agreements with retailers, which cover 94% of the companies’ volume, retailers are required to implement and monitor age restrictions on the sale of tobacco and nicotine products by conducting age verification at point-of-sale to verify that sales occur only to those of legal age.
Our Commitment to Underage Access Prevention
Reynolds American has long supported strong underage access prevention efforts across our businesses and the broader marketplace. Our approach includes clear responsible marketing standards, retailer education and compliance programs, and strict adherence to age‑verification requirements.
Responsible Marketing
Our products are responsibly marketed to adult tobacco and nicotine consumers through tailored advertisements that only use models who are aged 35 and older.
The Data Behind Underage Use
At Reynolds American, we support strong underage access prevention efforts and science‑based, responsible nicotine regulation that reflects real‑world data and adult nicotine consumer preferences. We believe effective policy can continue to reduce underage access while also supporting adult smokers who are seeking alternative products to combustible cigarettes.
Reducing Underage Access While Preserving Adult Smoker Product Options
Providing adults who smoke with potentially less risky product options and preventing underage access to such products are not competing priorities. They are equally critical components of a balanced approach to migrating adult smokers to potentially reduced risk alternative products in the United States. Reynolds American supports strong underage access prevention efforts and science‑based, responsible nicotine regulation that reflects real‑world data and adult nicotine consumer preferences. We believe effective policy can continue to reduce underage access while also supporting adult smokers who are seeking alternative products to combustible cigarettes.
This page is provided by Reynolds American to share information about our approach to responsible nicotine regulation, underage access prevention, and science–led policy.
