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The Reynolds American organization (Reynolds) has partnered with Custom Content from WSJ to highlight how the organization is defining its next era following its 150th anniversary last year. The feature explores how Reynolds is navigating one of the most significant evolutions in its history, transitioning from a combustible-products business toward a predominantly smokeless trajectory … Continued
The Reynolds American organization (Reynolds) recently partnered with POLITICO Focus to share the story of its legacy and ongoing transformation within American agriculture and manufacturing. As the organization concludes its 150th anniversary year, dating back to the founding of R.J. Reynolds Tobacco Company in 1875, the feature article explores how Reynolds continues to shape the … Continued
Reynolds and TruAge spotlight industry innovation in underage access prevention. In a recent episode of CSP’s At Your Convenience podcast, Kara Calderon, Head of Underage Access Prevention at Reynolds, and Stephanie Sikorski, CEO of TruAge, spoke about the collaborative efforts to prevent underage access to tobacco and nicotine products. The conversation highlighted … Continued
At the Reynolds American organization, we believe science should be more than a set of data points—it should also lead to meaningful change. That’s why our commitment to Tobacco Harm Reduction (THR) is grounded in science, transparency, and real-world evidence. Through THR, we aim to create A Better Tomorrow™ by Building a Smokeless World—one … Continued
Learn how the global BAT Group aims to reach 50 million adult consumers of smokeless products. The global BAT organization has a mission to create A Better Tomorrow by Building a Smokeless World and aims to reach 50 million adult consumers of its smokeless products globally by 2030. In the video above, … Continued
Collaboration is at the heart of some of the most groundbreaking scientific advancements in history. Take for instance, the discovery of DNA’s double helix structure by Watson, Crick, and the contributions of Maurice Wilkins and Rosalind Franklin. This was a product of pure teamwork, collective knowledge, and a shared effort for human progression. Collaboration, especially … Continued
Recently you have probably started to hear a lot about Tobacco Harm Reduction or “THR” from us and moving forward, you’re going to hear a lot more. THR is an approach to improve public health outcomes by focusing on what we believe is one of the most important movements for America’s health agenda – … Continued
Recently, the National Youth Tobacco Survey (NYTS) results were released, which showed the continued decline in youth e-cigarette (Vapor Products) use, which is now at the lowest level in a decade, and down 71% since its peak in 2019. At Reynolds American, underage access prevention (UAP) is more than a policy; it is … Continued
This week, Reynolds American Inc. (Reynolds), published an opinion piece in the Washington Post, penned by Wade Huckabee, SVP of Strategy & Transformation, on transitioning adult smokers away from combustible cigarettes to potentially less risky products to improve public health in the US. Reynolds supports adult nicotine consumer choice, sensible regulation, clear paths for … Continued
SENSA includes an innovative locking feature and battery take back program WINSTON-SALEM, N.C. (July 1, 2024) – R.J. Reynolds Vapor Company (RJRVC), an operating company of Reynolds American Inc. (Reynolds American), the BAT Group’s U.S. subsidiary, today announced that it is expanding its innovative vapor portfolio with SENSA, a zero nicotine vapor product. … Continued
Vuse Pro device uses technology to unlock after verifying adult consumers are at least 21 years old and above the legal minimum purchase age to purchase tobacco and vapor products Vuse Pro device works with Vuse Pro pods Reynolds has provided the FDA with nearly 80,000 pages of scientific data for review as part of … Continued
Tobacco Harm Reduction is not only core to our company’s strategy, but it is an important initiative to create better public health outcomes for Americans. By focusing on Tobacco Harm Reduction, we are able to migrate adult cigarette smokers who do not wish to quit to potentially less harmful alternatives. We know that … Continued