May 14, 2026
4 min read
In response to FDA’s open public comment period in March of 2026 regarding Draft Guidance on Applications for Flavored E-Cigarettes, Reynolds American submitted the following comment: Re: Docket No. FDA-2026-D-1817 (91 Fed. Reg. 11980, Mar. 11, 2026) – “Flavored Electronic Nicotine Delivery Systems (ENDS) Premarket Applications—Considerations Related to Youth Risk” RAI Services Company … Continued
May 7, 2026
1 min read
Reynolds American recently partnered with SEMAFOR to highlight the launch of a forward-looking $3.2 billion investment to progress toward a Smokeless America. For more than 150 years, the Reynolds American organization has been an enduring part of American industry. Today, the organization continues to invest in the communities where employees live and work, train … Continued
February 25, 2026
2 min read
The Reynolds American organization (Reynolds) has partnered with Custom Content from WSJ to highlight how the organization is defining its next era following its 150th anniversary last year. The feature explores how Reynolds is navigating one of the most significant evolutions in its history, transitioning from a combustible-products business toward a predominantly smokeless trajectory … Continued
October 7, 2025
2 min read
Reynolds and TruAge spotlight industry innovation in underage access prevention. In a recent episode of CSP’s At Your Convenience podcast, Kara Calderon, Head of Underage Access Prevention at Reynolds, and Stephanie Sikorski, CEO of TruAge, spoke about the collaborative efforts to prevent underage access to tobacco and nicotine products. The conversation highlighted … Continued
May 16, 2025
3 min read
At the Reynolds American organization, we believe science should be more than a set of data points—it should also lead to meaningful change. That’s why our commitment to Tobacco Harm Reduction (THR) is grounded in science, transparency, and real-world evidence. Through THR, we aim to create A Better Tomorrow™ by Building a Smokeless World—one … Continued
May 6, 2025
1 min read
Learn how the global BAT Group aims to reach 50 million adult consumers of smokeless products. The global BAT organization has a mission to create A Better Tomorrow by Building a Smokeless World and aims to reach 50 million adult consumers of its smokeless products globally by 2030. In the video above, … Continued
March 19, 2025
2 min read
Collaboration is at the heart of some of the most groundbreaking scientific advancements in history. Take for instance, the discovery of DNA’s double helix structure by Watson, Crick, and the contributions of Maurice Wilkins and Rosalind Franklin. This was a product of pure teamwork, collective knowledge, and a shared effort for human progression. Collaboration, especially … Continued
October 25, 2024
4 min read
Recently you have probably started to hear a lot about Tobacco Harm Reduction or “THR” from us and moving forward, you’re going to hear a lot more. THR is an approach to improve public health outcomes by focusing on what we believe is one of the most important movements for America’s health agenda – … Continued
September 17, 2024
3 min read
Recently, the National Youth Tobacco Survey (NYTS) results were released, which showed the continued decline in youth e-cigarette (Vapor Products) use, which is now at the lowest level in a decade, and down 71% since its peak in 2019. At Reynolds American, underage access prevention (UAP) is more than a policy; it is … Continued
August 5, 2024
2 min read
This week, Reynolds American Inc. (Reynolds), published an opinion piece in the Washington Post, penned by Wade Huckabee, SVP of Strategy & Transformation, on transitioning adult smokers away from combustible cigarettes to potentially less risky products to improve public health in the US. Reynolds supports adult nicotine consumer choice, sensible regulation, clear paths for … Continued
July 1, 2024
3 min read
SENSA includes an innovative locking feature and battery take back program WINSTON-SALEM, N.C. (July 1, 2024) – R.J. Reynolds Vapor Company (RJRVC), an operating company of Reynolds American Inc. (Reynolds American), the BAT Group’s U.S. subsidiary, today announced that it is expanding its innovative vapor portfolio with SENSA, a zero nicotine vapor product. … Continued