Reynolds Executive Shay Mustafa Named Among 2024 Most Influential Executives in Corporate America by Savoy Magazine

Winston-Salem, N.C. (April 16, 2024)—Reynolds American Inc. (“Reynolds”) is proud to share that Shay Mustafa, Senior Vice President of Business Communications and Sustainability for Reynolds, has been named one of the 2024 Most Influential Executives in Corporate America by Savoy Magazine. Mustafa is among a dynamic and diverse group of CEOs, COOs, and top executives who exemplify exceptional leadership and influence in the corporate world.

A member of Reynolds’ U.S. executive team and member of the global leadership community for Reynolds’ parent BAT, Mustafa has a key role in helping to transform the tobacco and nicotine industry with the aim to create A Better Tomorrow by Building a Smokeless World. In her current role, Mustafa leads the strategic communications and sustainability agenda for the U.S., the global BAT Group’s largest operating region. Previously, she held commercial leadership positions across the Reynolds organization’s brand portfolio, including launching, commercializing, and responsibly marketing next-generation products.

“I am deeply honored to be recognized by Savoy Magazine and to be among this highly influential and esteemed group of leaders,” says Mustafa. “Collectively, our leadership is transforming companies across the globe and ushering in more diversity within the leadership ranks.” Mustafa adds, “The Savoy recognition shines a bright spotlight on the careers of accomplished corporate leaders and serves as a beacon to those who are just starting on their career journey and to those who are at a professional midpoint, seeking to break through to the executive level.”

Savoy Magazine’s selection process for the Most Influential Executives in Corporate America involved a meticulous review of accomplishments in corporate influence, academic achievement, career growth, community outreach, and recognition. This year’s list features over 300 distinguished professionals across various industries, demonstrating breadth and depth of talent in leadership.

Mustafa was a 2023 Global 100 Empower Executive, recognizing efforts to promote diversity and inclusion. She is also the Executive Sponsor of the African American Employees Resource Group at Reynolds. In 2023, she founded BAT’s Women’s Executive Network to advance and sustain gender diversity and inclusivity within BAT’s executive leadership ranks globally.

To learn more about Reynolds and its companies, including career opportunities available nationwide, visit


About Reynolds American Inc.: Reynolds American Inc. is a wholly owned U.S. subsidiary of the global BAT Group and the U.S. parent company of R.J. Reynolds Tobacco Company, Santa Fe Natural Tobacco Company, Inc., American Snuff Company, LLC, R.J. Reynolds Vapor Company, and Modoral Brands Inc. (the “Subsidiaries”). The Subsidiaries operate and conduct separate, distinct businesses. References to “Reynolds American,” “Reynolds,” “the group,” “the company,” “we,” “us,” and “our” are simply for convenience and are not intended to imply or suggest that the Subsidiaries’ businesses are operated other than as separate, distinct businesses.


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