A sustainable approach

Sustainability is at the heart of our transformation journey.

Our purpose is clear: 

Build A Better Tomorrow™.

Reducing the health impact of our business is our principal focus area, as well as placing a greater emphasis on the importance of addressing climate change and excellence in environmental management. At the same time, we remain committed to delivering a positive social impact and ensuring robust corporate governance.

Our framework

That’s why we are transforming: creating new products, backed by science, that provide adult consumers with innovative product options that meet consumers where they are.

As well as our commitment to addressing the health impact of our business, we engage with a wide range of stakeholders at local, regional and global levels on our key sustainability issues.

Doing our part
at the end of the day.

Brent Trader, Brand Marketing

“At the end of the day, we want to make sure that we’re doing our part to leave the land and the resource in good shape for the generations to come.”

– Brent Trader, Brand Marketing

A best-in-class approach.

Shay Mustafa, SVP of Business Communications & Sustainability

– Shay Mustafa, SVP of Business Communications & Sustainability

Our long-term sustainability and value creation will be driven by ensuring a best-in-class approach to managing our commitment to reducing the health impact of our business while delivering value through excellence across our other ESG priorities.