Jonathan Reed became the Executive Vice President, Marketing, and Chief
Commercial Officer within the Reynolds American group on April 1, 2023. In his role,
Reed oversees U.S. marketing functions, including consumer, trade, and digital
marketing, and supports the global strategy through a sharp focus on driving U.S.
volume share growth and increasing U.S. revenue from the Group’s U.S. strategic
Reed’s career with the BAT Group spans over two decades, and prior to assuming his
current role, he served as Group Head of Combustibles at BAT. Reed also held a
variety of senior marketing and general management roles in Europe, Indonesia, the
South Pacific, the Middle East, and Malaysia. Reed’s leadership with the BAT Group
has been instrumental in driving simplification across the organization and the
development of a strategic brand portfolio within key markets.