Our Values

Bringing Our Purpose to Life

We are committed to creating A Better Tomorrow™, transforming our business and Building a Smokeless World. We recognize that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress.

Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it – with a clear connection to our strategy and purpose. These six ‘values’ are embedded across Reynolds American as we strive to empower our people and foster an exciting, rewarding workplace, emphasizing inclusivity and collaboration to deliver sustainable growth.