News

July 1, 2024 3 min read

R.J. Reynolds Vapor Company Expands Portfolio with Introduction of SENSA, a Zero Nicotine Option for Adult Tobacco and Vapor Consumers

SENSA includes an innovative locking feature and battery take back program WINSTON-SALEM, N.C. (July 1, 2024) – R.J. Reynolds Vapor Company (RJRVC), an operating company of Reynolds American Inc. (Reynolds American), the BAT Group’s U.S. subsidiary, today announced that it is expanding its innovative vapor portfolio with SENSA, a zero nicotine vapor product. … Continued

June 27, 2024 3 min read

R.J. Reynolds Vapor Company Completes PMTA Submission for Age-Gated Vuse Pro E-Cigarette Platform

Vuse Pro device uses technology to unlock after verifying adult consumers are at least 21 years old and above the legal minimum purchase age to purchase tobacco and vapor products Vuse Pro device works with Vuse Pro pods Reynolds has provided the FDA with nearly 80,000 pages of scientific data for review as part of … Continued

May 29, 2024 4 min read

Supporting U.S. Tobacco Farmers to Thrive

Our Approach to Supporting Farmer Livelihoods Agricultural supply chains are particularly vulnerable to a range of challenges, including climate change and water scarcity, increasing demand for land and natural resources, rural poverty, social inequality, child labor and ageing farmer populations. Tobacco is no exception. “As a business, we are invested in the sustainability … Continued

May 29, 2024 4 min read

Reducing Emissions in Operations

Overview The Reynolds American organization’s approach to mitigating and adapting to climate change is shaped by our climate strategy and backed by our sustainability targets. Across our value chain, we aim to reduce our carbon emissions, including cutting our Scope 1, Scope 2, and Scope 3 greenhouse gas (GHG) emissions by 50% by 2030, … Continued

May 29, 2024 8 min read

How the Reynolds American Organization is Tackling Butt Litter

Cigarette butt litter doesn’t belong on the ground. At the Reynolds American organization, we are aware of the impacts of cigarette litter on the environment and are working on ways to address the issue of butt litter. We collaborate with organizations such as Keep America Beautiful and TerraCycle to help us to address butt litter … Continued

May 29, 2024 7 min read

Sustainable Farming for U.S. Tobacco Farmers

Sustainable Farming The Reynolds American organization’s approach to agriculture and working with farmers is designed to mitigate and reduce environmental impacts. We continue to develop, advance, and implement tools and initiatives that preserve our natural resources and environments, enhance rural livelihoods, and increase resilience to climate change.   We’ve adopted the global BAT Group Biodiversity … Continued

May 7, 2024 5 min read

Reynolds Named Recipient of SEAL Business Sustainability Award for Advanced Water Recycling Facility at Tobaccoville, N.C. Plant

The SEAL Award for Environmental Initiatives recognizes Reynolds’ efforts to move the needle on environmental progress and impact global sustainability. Winston-Salem, N.C. (May 7, 2024) – Reynolds American Inc. (Reynolds), the BAT Group’s U.S. subsidiary, is pleased to announce that SEAL Awards has named Reynolds as a recipient of the 2024 SEAL Business Sustainability … Continued

March 15, 2024 5 min read

Empowering Responsible Vapor Product Disposal

Transforming Solutions in a Transforming Business The Reynolds American organization’s transformation from Combustibles to New Category products brings additional challenges – products with different environmental profiles, such as vapor products containing lithium-ion batteries, and changes to resource use. Our operating companies are consistently working to improve circularity and to create less overall waste. … Continued

January 29, 2024 2 min read

Reynolds Announces Key Senior Leadership Appointments

Christy Canary-Garner named Senior Vice President, Marketing; Valerie Mras named Senior Vice President, Vapor Winston-Salem, N.C. (January 29, 2024) – Reynolds American Inc. (Reynolds), the BAT Group’s U.S. subsidiary, is pleased to announce the appointment of two senior leaders within its operating companies, effective February 1, 2024. Christy Canary-Garner, currently Vice President, Marketing, … Continued

January 3, 2024 2 min read

Reynolds American Inc. Announces Appointment of Wade Huckabee as SVP, Strategy and Transformation

Winston-Salem, N.C. (January 3, 2024) – Reynolds American Inc. (Reynolds), the BAT Group’s U.S. subsidiary, is pleased to announce the appointment of Wade Huckabee to the role of Senior Vice President, Strategy and Transformation. In this role, Huckabee will be responsible for the development and realization of the U.S. strategy and serve on the Reynolds … Continued