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Global BAT Group Chief Financial Officer Soraya Benchikh speaks with Fortune Brand Studio.
May 6, 2025 1 min read

Fortune Brand Studio Interview: The Global BAT Group Leads the Charge for a Smokeless World

Learn how the global BAT Group aims to reach 50 million adult consumers of smokeless products.

 

The global BAT organization has a mission to create A Better Tomorrow by Building a Smokeless World and aims to reach 50 million adult consumers of its smokeless products globally by 2030.

 

 

In the video above, Susie Gharib, senior special correspondent at Fortune Brand Studio, interviews BAT’s chief financial officer Soraya Benchikh about BAT’s role in advancing Tobacco Harm Reduction.

 

Click here for the original interview with Benchikh in the Fortune Brand Studio.

 

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