Archives: People

Juan Palacios was appointed to the role of Senior Vice President, Business Development at Reynolds American Inc. in August of 2024. In this role, he leads the Business Development team in the U.S., identifying opportunities aligned with Reynolds American’s long-term vision and A Better TomorrowTM purpose. In addition, Palacios represents Reynolds American in global BAT … Continued

Wade Huckabee was appointed to the role of Senior Vice President, Strategy and Transformation at Reynolds American Inc. on January 1, 2024. He is responsible for the development and realization of Reynolds’ U.S. strategy, which is comprised of key commercial, organizational, and regulatory pillars. Wade joined R.J. Reynolds Tobacco Company in April 2016 as Vice … Continued

Sharonda (Shay) Mustafa was appointed to the role of Senior Vice President, Business Communications & Sustainability at Reynolds American Inc. in April of 2021. In this role, Shay leads the Reynolds American companies’ corporate communications and environmental, social, and governance (ESG) initiatives and helps accelerate the delivery of the BAT Group’s A Better Tomorrow™ corporate … Continued

Borgia Walker was appointed to the role of Senior Vice President, Human Resources (HR) at Reynolds American Inc. on December 1, 2023. In this role, Borgia leads the Reynolds American companies’ overall human resources strategy, talent acquisition, leadership development, diversity and inclusion, organizational design, and cultural development as well as employee education and development, compensation … Continued

Jeff Raborn is the Executive Vice President of Law & External Affairs and General Counsel of Reynolds American Inc. Raborn also serves as President and Chief Executive Officer of R.J. Reynolds Tobacco Holdings, Inc. Before assuming his current role in 2018, Raborn was Senior Vice President, Litigation and Regulatory, and Deputy General Counsel within the … Continued

Tim Nestor became Executive Vice President, Scientific Research and Development within the Reynolds American group in March of 2024. In his role, he oversees the Reynolds American organization’s scientific research and product development efforts on Tobacco Harm Reduction and Beyond Nicotine as well as regulatory strategies and advocacy efforts, accelerating the delivery of the global … Continued

Bernd Meyer became Executive Vice President – Operations within the Reynolds American group on January 1, 2021, and he has more than 25 years of experience in the BAT Group. Prior to assuming his current role, he served as BAT Group’s Operations Manager – Europe and North Africa (ENA), significantly improving factory performance and KPI’s … Continued

Leonardo Senra became the Executive Vice President, Finance, within the Reynolds American group in March 2024. Senra’s career with the BAT Group spans nearly three decades, and prior to assuming his current role, he held several Leadership Roles at BAT, including Regional Head of Finance – Europe and Regional Finance Director – Americas and Sub-Saharan … Continued

Vincent Duhem was appointed to the role of Executive Vice President, Marketing and Chief Commercial Officer within the Reynolds American group on November 1, 2024. In his role, he is responsible for leading U.S. marketing functions, including field trade, consumer, and digital marketing, and supporting the deployment of the U.S. Way Forward strategic plan. Duhem … Continued

David Waterfield was appointed to the role of President and CEO of Reynolds American Inc. (Reynolds) on July 1, 2023. In this role, Waterfield leads the BAT Group’s U.S. market and serves on BAT’s Management Board. Throughout David’s 25-year career with the BAT Group, he has held senior roles across the globe, most recently as … Continued