David Waterfield was appointed to the role of President and CEO of Reynolds American Inc. (Reynolds) on July 1, 2023. In this role, Waterfield leads the BAT Group’s U.S. market and serves on BAT’s Management Board.
Throughout David’s 25-year career with the BAT Group, he has held senior roles across the globe, most recently as Area Director, Western Europe and General Manager, UK and Ireland during which he built the third largest New Category business in BAT, gaining leadership in Modern Oral in all Western European markets.
David’s experience spans several leadership positions within BAT, including Group Head of Combustibles, Regional Head of Marketing, Eastern Europe, Middle East and Africa, and Area Director, Southeast Europe & General Manager, Romania.
As the largest market in the BAT Group, Reynolds plays a critical role in delivering on the Group’s A Better Tomorrow™ purpose. Waterfield is an avid supporter of talent development, with a focus on building teams to lead the Group’s transformation and commercial success.