Our operating companies offer a wide range of products to address the evolving preferences of adult tobacco and nicotine consumers.

Their consumer-centric brand portfolio contains product brands Vuse(vapor) and Velo(modern oral). Our non-combustible portfolio also contains Grizzly(traditional oral).

Their main combustible brands are Newport, Natural American Spirit, Camel, Pall Mall, and Lucky Strike.

Growing A Smokeless America

Reynolds American Submits Comment on FDA Draft Guidance for Flavored ENDS
May 14, 2026 4 min read

Reynolds American Submits Comment on FDA Draft Guidance for Flavored ENDS

In response to FDA’s open public comment period in March of 2026 regarding Draft Guidance on Applications for Flavored E-Cigarettes, Reynolds American submitted the following comment:   Re: Docket No. FDA-2026-D-1817 (91 Fed. Reg. 11980, Mar. 11, 2026) – “Flavored Electronic Nicotine Delivery Systems (ENDS) Premarket Applications—Considerations Related to Youth Risk”   RAI Services Company … Continued