October 25, 2024
4 min read
Recently you have probably started to hear a lot about Tobacco Harm Reduction or “THR” from us and moving forward, you’re going to hear a lot more. THR is an approach to improve public health outcomes by focusing on what we believe is one of the most important movements for America’s health agenda – … Continued
September 17, 2024
3 min read
Recently, the National Youth Tobacco Survey (NYTS) results were released, which showed the continued decline in youth e-cigarette (Vapor Products) use, which is now at the lowest level in a decade, and down 71% since its peak in 2019. At Reynolds American, underage access prevention (UAP) is more than a policy; it is … Continued
August 5, 2024
2 min read
This week, Reynolds American Inc. (Reynolds), published an opinion piece in the Washington Post, penned by Wade Huckabee, SVP of Strategy & Transformation, on transitioning adult smokers away from combustible cigarettes to potentially less risky products to improve public health in the US. Reynolds supports adult nicotine consumer choice, sensible regulation, clear paths for … Continued
July 1, 2024
3 min read
SENSA includes an innovative locking feature and battery take back program WINSTON-SALEM, N.C. (July 1, 2024) – R.J. Reynolds Vapor Company (RJRVC), an operating company of Reynolds American Inc. (Reynolds American), the BAT Group’s U.S. subsidiary, today announced that it is expanding its innovative vapor portfolio with SENSA, a zero nicotine vapor product. … Continued
June 27, 2024
3 min read
Vuse Pro device uses technology to unlock after verifying adult consumers are at least 21 years old and above the legal minimum purchase age to purchase tobacco and vapor products Vuse Pro device works with Vuse Pro pods Reynolds has provided the FDA with nearly 80,000 pages of scientific data for review as part of … Continued