Tobacco Harm Reduction is not only core to our company’s strategy, but it is an important initiative to create better public health outcomes for Americans.
By focusing on Tobacco Harm Reduction, we are able to migrate adult cigarette smokers who do not wish to quit to potentially less harmful alternatives.
We know that sustained and lasting changes to adult consumer behavior offer the greatest hope for making cigarettes obsolete and we believe that providing viable alternatives to smoking is in the public interest.
Why? Because adult smokers should be given freedom over their decision to quit smoking or switch to potentially reduced risk nicotine alternatives. Alternatives to cigarettes, and the policies that enable adult consumers to access them, must be rooted in objective science, not politics.
For Tobacco Harm Reduction to work, it should be based on a foundation of evidence-based science, smarter regulation, better enforcement, and a collective commitment to shape a sustainable future for adult nicotine consumers.
This requires constructive debate and transparency that is inclusive of all stakeholders, ensuring the public health community, regulators, legislators, scientists, and industry all have a voice.
In an effort to increase evidence-based, transparent dialogue, we are pleased to publicly make available interim data from a 24-month longitudinal study we initiated.
For the convenience of researchers and regulators, a full presentation on the study can be found at ReynoldsScience.com.