The Reynolds American organization (Reynolds) recently partnered with POLITICO Focus to share the story of its legacy and ongoing transformation within American agriculture and manufacturing. As the organization concludes its 150th anniversary year, dating back to the founding of R.J. Reynolds Tobacco Company in 1875, the feature article explores how Reynolds continues to shape the future of the tobacco industry while reflecting on its heritage.
For generations, tobacco farming has been central to the livelihoods of families across North Carolina and beyond. Chris Dixon, Vice President of Leaf Operations, notes, “It is not merely a crop you choose, but a heritage that chooses you.” Today, Reynolds’ farmer network spans ten states, with growers diversifying their operations to meet evolving market demands.
The organization’s commitment extends beyond agriculture. Reynolds has played a significant role in supporting local communities, creating jobs, and contributing to the economic development of Winston-Salem, N.C. Mark Owens, President & CEO of Greater Winston-Salem Chamber of Commerce, states, “The Reynolds organization has led the way in unification, innovation, and growth in Winston-Salem from the very beginning until today.”
Reynolds’ focus on workforce development and sustainability is evident through initiatives such as the Future-Ready Workforce Alliance with Forsyth Technical Community College. Kara Calderon, Head of Sustainability and Community Engagement, emphasizes, “You really get that agility to collectively work together for the betterment of the entire community.”
Innovation remains a cornerstone of Reynolds’ strategy. The organization has invested over $200 million in manufacturing and $100 million annually in research and development, leading advancements in smokeless products and responsible growth. Wade Huckabee, Senior Vice President of Strategy and Transformation, comments, “Regulation in its purest mission is to ensure that the alternative products adult tobacco consumers have available to buy are appropriate for the protection of public health, that they are of high-quality standard and responsibly marketed.”
As Reynolds looks to the future, its commitment to growers, communities, and responsible transformation remains steadfast. The company’s legacy demonstrates how tradition and innovation can work together to drive progress.
To learn more, click to the link to read the full POLITICO article highlighting Reynolds American’s journey and vision for the future: https://politi.co/3Y2MdfC