Management Team

Ricardo Oberlander , , , President and CEO of Reynolds American Inc.


Ricardo Oberlander is the president and CEO of Reynolds American Inc. (RAI), and reports to Jack Bowles, CEO of British American Tobacco p.l.c. (BAT), RAI’s parent company.

Oberlander assumed his role on January 1, 2018, after serving on the BAT Management Board as Regional Director for the Americas since January 2013. He joined Souza Cruz (BAT in Brazil) in May 1989 and held several leadership roles, including Marketing Director of BAT Malaysia, head of marketing for the Americas region, General Manager and President in France, and Global Consumer Director in London.

Oberlander was a member of the RAI Board of Directors from December 2014 until the acquisition by BAT in July 2017. He also served as chairman of the Board of Directors for BAT Souza Cruz from April 2013 through April 2016. In February 2016, Oberlander was appointed to the Chief Marketing Officer (CMO) Council North America B2C Advisory Board.

A native of Brazil, Oberlander has a degree in statistics from Escola Nacional de Ciencias Estatisticas (ENCE) as well as an MBA from Instituto Brasileiro de Mercado de Capitais (IBMEC), both in Rio de Janeiro, Brazil. In July 2019, Oberlander was appointed to the Wake Forest University Business School Board of Visitors.

Michael P. Auger , , , President - RAI Trade Marketing Services Company


Michael P. Auger (Mike) is president of RAI Trade Marketing Services Company, He assumed this position on Nov. 14, 2016. Previously he was executive vice president of trade marketing for R.J. Reynolds Tobacco Company from May 2011 to December 3, 2016.

Auger joined R. J. Reynolds in 2004 when the company merged with Brown & Williamson Tobacco Corp. Auger began his career with Brown & Williamson Tobacco in 1990 as a sales representative in Boston, Massachusetts. After several managerial promotions, he became area vice president, Midwest, in 2006. He assumed the role of vice president of trade marketing development in May 2011.

Auger is a native of Augusta, Maine. He holds a bachelor’s degree in business management & personnel management from Eckerd College. Auger is a member of the alumni board at Eckerd College.

Richard Bakker , , , Executive Vice President of Finance


Richard Bakker became the executive vice president of finance at Reynolds American Inc. in late 2019.

Bakker joined BAT Group in 1997 and has spent most of his career in finance roles across Europe and Asia Pacific. Among these, he was regional finance controller, Asia Pacific, based in Hong Kong, and group finance controller based in Globe House, U.K. In 2018, he was appointed as area director, Western Europe. Together with his team, Bakker successfully launched the Vype Epen 3 in France, and within a year, he positioned BAT France as the leading company in the Vapor category. In the U.K. market, he and his team continued to build our retail leadership position.

Bakker holds Dutch nationality. He is a native of Holland and received education through IMD; Switzerland and INSEAD; France. 

Bret Davies , , , Vice President of Information Technology, RAI Services Company


Bret Davies became the vice president of information technology (IT) at RAI Services Company on March 1, 2018.

Davies joined the organization in 1994 as the manager of distribution controls and has served in a variety of senior supply chain and IT leadership roles during his tenure, most recently as senior director of IT. Previously, he worked with IBP, Inc., a division of Tyson Foods, in various supply chain roles. As vice president, Davies brings a thorough knowledge of business processes and corporate systems, along with strong relationships with technology partners.

A native of Reading, Pa., Davies holds a bachelor of science degree in business logistics from the Smeal College of Business at Pennsylvania State University and a master’s degree in business administration from the Stetson School of Business and Economics at Mercer University.



James Figlar was appointed executive vice president - research and development of R.J. Reynolds Tobacco Company and executive vice president of RAI Services Company, managing scientific and regulatory affairs for RAI's subsidiaries, on February 1, 2018.

Before assuming his current role, Figlar directed strategic and scientific research to support the whole of the RAI operating companies’ portfolio of products. He started his career in research and development at Brown & Williamson Tobacco Corp. in 1999 and joined R.J. Reynolds after the 2004 merger of the two companies.

Figlar earned a bachelor’s degree in environmental earth science from Eastern Connecticut State University, as well as a master’s degree and a Ph.D. in chemistry from the University of Massachusetts.

Joseph P. Fragnito , , , President and Chief Commercial Officer of R.J. Reynolds Tobacco Company


Joseph P. Fragnito, the former president of the U.S. beverages and snack nuts business unit of the Kraft Heinz Company, joined R.J. Reynolds Tobacco Company as president and chief commercial officer on Oct. 24, 2016. Fragnito joined Kraft Foods Group in 2000, and has spent his career in marketing and innovations roles with the company. He has managed a number of iconic brands including Planters nuts, Maxwell House coffee, Capri Sun and other beverages, Oscar Mayer meats and meals, and Claussen pickles. In addition, he helped lead the integration planning of Kraft Foods and H.J. Heinz Company in the months preceding those companies’ July 2015 merger, and left the company in August 2016. Fragnito is a 1995 graduate of the U.S. Military Academy at West Point, and served as an infantry officer in the U.S. Army for five years, rising to the rank of captain. Fragnito is a native of Syracuse, N.Y.



Aaron Gwinner became the Senior Vice President Information & Digital Technology (IDT) at RAI Services Company (RAISC) on July 22, 2019.

Prior to joining RAISC, Gwinner was the Global Leader of IT Transformation and Capabilities with The Coca-Cola Company. With more than 26 years in the IT industry, he has led several global efforts and dynamic teams, such as the CIO for Marketing, Digital and Public Affairs; CIO Eurasia, North Asia and Middle East (based in Moscow, Russia); and as CIO Global Customers.

A native of, Atlanta, Georgia, Gwinner holds a master’s degree in business administration from J. Mack Robinson College of Business at Georgia State University, bachelor of science degree in Information Systems from Michael J. Coles College of Business at Kennesaw State University and received his Global Business Management Certificate from the European Union.  Gwinner also served with distinction in the U.S. Army and is a Gulf War Veteran who was awarded the Army Commendation Medal for Meritorious Achievement in Desert Storm.

Nancy H. Hawley , , , Executive Vice President – Operations of R.J. Reynolds Tobacco Company


Nancy H. Hawley was appointed executive vice president of operations at R. J. Reynolds Tobacco Company on Oct. 1, 2015.

She had been senior vice president of operations since July 1, 2014. Prior to that, Hawley was the company’s vice president of manufacturing.

Hawley joined the company in 1984 as a staff engineer and had held a number of positions, including senior manager of process and transition planning working as a liaison between marketing and manufacturing, director of tobacco processing, senior director of manufacturing engineering, senior director of making and packing operations, and senior director of strategy and supply chain planning.

Hawley holds a professional engineering registration in North Carolina. She currently serves as a board member for the Foundation of Forsyth Tech and a board member of the Reynolds American Foundation. In addition, Nancy currently serves as a member of the United Way Basic Needs Impact Committee and serves on the Personnel Committee for First Baptist Church on Fifth. She is a past chair of the West Forsyth Family YMCA Board of Directors, past president of the Twin City Stage Board of Directors, and a past member of the King Chamber of Commerce Board of Directors. Nancy is also a past recipient of the Professional Engineers of North Carolina Young Engineer of the Year Award.

A native of Radford, Va., Hawley earned a degree in mechanical engineering from Virginia Polytechnic Institute and State University, and an master's degree in business administration from Wake Forest University.

Todd Holbrook , , , President of RAI Innovations Company


Todd Holbrook became president of RAI Innovations Company on June 15, 2018. Previously, he was vice president of consumer marketing services for R.J. Reynolds Tobacco Company, leading the team responsible for supporting U.S. drive brand marketing activations.

Holbrook joined R.J. Reynolds in 1996 and has held a number positions in marketing, including the director of Camel’s consumer engagement programs, senior director of Pall Mall, and senior director of the Florida sales region. Later, as a senior director of Niconovum USA, he helped introduce the ZONNIC brand of nicotine-replacement-therapy gum.

Originally from Massachusetts, Todd attended Stetson University in Florida, graduating with a bachelor’s degree in business administration with a focus in marketing. He then worked at a marketing research firm in Boston. Realizing that his passion was in brand marketing, he earned his MBA at Wake Forest University in Winston-Salem in 1996.

Borwin Jung , , , Executive Vice President and Chief Human Resources Officer of Reynolds American Inc. and RAI Services Company


Borwin Jung is the executive vice president and chief human resources officer for Reynolds American Inc. (RAI) and its subsidiary RAI Services Company.

Jung assumed his role on January 1, 2018, after most recently serving as BAT's group head of talent and organizational effectiveness. He joined BAT in 1998, and has spent his career in HR roles in Germany, Brussels, South Korea, and then throughout the Asia-Pacific region.

A native of Germany, Jung has a degree from University of Hamburg.



Jeff Raborn is executive vice president of law and external affairs and general counsel of Reynolds American Inc.

Before assuming his role on March 1, 2018, Raborn was senior vice president, litigation and regulatory, and deputy general counsel at R.J. Reynolds Tobacco Company (RJRT). He has been part of the law leadership team since 2008, when he was named vice president, litigation, and assistant general counsel at RJRT, working with smoking and health litigation.

Raborn started his career with Brown & Williamson Tobacco Corporation (B&W) in Louisville, Ky., 19 years ago as litigation counsel. He moved to Winston-Salem in 2004 when B&W merged with RJRT.

A native of Amite, La., Raborn earned a bachelor’s degree in history and a juris doctorate degree from Louisiana State University.