The Reynolds American organization (Reynolds) has partnered with Custom Content from WSJ to highlight how the organization is defining its next era following its 150th anniversary last year.
The feature explores how Reynolds is navigating one of the most significant evolutions in its history, transitioning from a combustible-products business toward a predominantly smokeless trajectory while remaining grounded in science, responsibility, and long-term investment in the U.S.
Through a conversation with Reynolds American Inc. President and CEO David Waterfield, the article examines what has sustained the organization for a century and a half and how Reynolds aims to commit approximately $3.2 billion to its U.S. operations by 2030. These investments span science, advanced manufacturing, workforce development, and agricultural partnerships to support continued progress.
The piece also underscores Reynolds’ commitment to responsible growth, including ongoing investment in research and development, advanced manufacturing technologies, and efforts to prevent youth access to tobacco and nicotine products.
As Reynolds enters its next chapter, the feature offers a behind-the-scenes look at how the organization is balancing heritage with transformation by investing in people, science, and technology to support long-term progress.
Readers are invited to explore the full article and learn more about Reynolds’ vision for Growing Tomorrow.
Custom Content from WSJ is a unit of The Wall Street Journal Advertising Department. The Wall Street Journal news organization was not involved in the creation of this content.