On July 30, 2004, the newly created Reynolds American became the parent company of the merged U.S. operations of R.J. Reynolds and Brown & Williamson, the second- and third-largest tobacco companies in the U.S. RAI also became the parent company of Santa Fe Natural Tobacco and Lane Limited, which it sold to Scandinavian Tobacco Group A/S in March 2011. As part of the merger with Brown & Williamson, R.J. Reynolds gained the Pall Mall, Lucky Strike and KOOL cigarette brands.
In May 2006, RAI completed its acquisition of Conwood Company, the second-largest U.S. smokeless tobacco company with two key brands, Grizzly and Kodiak. This gave RAI immediate scale and strength in the growing moist-snuff category, underscoring RAI’s “total tobacco” aspirations. Conwood changed its name to American Snuff Company, LLC, on Jan. 1, 2010.
RAI completed its acquisition of Niconovum AB,a Swedish-based nicotine replacement therapy company, in December 2009.
Niconovum USA Inc. was formed in 2010, and in late 2012 the company’s ZONNIC nicotine replacement therapy gum went into its first market of Des Moines, Iowa. ZONNIC gum began its national expansion in 2014.