Richard Bakker

Richard Bakker became the Executive Vice President of Finance at Reynolds American Inc. in late 2019.

Bakker joined BAT Group in 1997 and spent most of his career in finance roles across Europe and Asia Pacific. Among these, he was Regional Finance Controller, Asia Pacific, based in Hong Kong, and Group Finance Controller based in Globe House, U.K. In 2018, he was appointed as Area Director, Western Europe. Together with his team, Bakker successfully launched the Vype Epen 3 in France, and within a year, he positioned BAT France as the leading company in the Vapor category. In the U.K. market, he and his team continued to build a retail leadership position.

Bakker holds Dutch nationality. He is a native of Holland and received education through IMD; Switzerland and INSEAD; France.