Guy Meldrum, President and CEO of Reynolds American Inc., the largest operating company within
the global BAT Group, is a transformational leader with more than 25 years of international
experience in the Consumer-Packaged Goods (CPG) industry.
Guy started his career at BAT in 1992 in Australia as a graduate trainee in Sales and Marketing and
has since built a career spanning the UK, Switzerland, Australia, Hong Kong, Korea, Russia and now
the U.S. He previously held roles as President of BAT Korea, Area Director of North Asia and Area
Director for BAT Australasia, as well as Regional Director, Asia-Pacific & Middle East before joining
the Reynolds team as CEO in the Fall of 2020. He also serves on BAT’s global Management Board.
With the U.S. market playing a pivotal role in BAT’s vision to build A Better Tomorrow by reducing
the health impact of its business, Guy is focused on transformation across the Reynolds
organization at scale. As the group moves to become a consumer-centric, multi-category
consumer goods company that goes beyond nicotine, with sustainability at its core, Guy is driving
the digital transformation, innovation and cultural shift needed to make this transition.
Guy’s track record of delivering transformational change and excellent business results, combined
with a passion for people development, has helped prepare him to lead Reynolds through
unprecedented challenges. These include COVID-19, the impacts of geopolitical conflicts, and an
increasingly competitive landscape, all while implementing a multi-faceted, integrated change
program to build a diversified company fit for the future.
A firm believer in coaching and leadership development to create high-performing teams, he is
passionate about fostering the right environment for people to fulfill their potential. With a focus
on people and proven experience leading through change, Guy is forging the way to combine the
group’s existing and new capabilities to successfully transform Reynolds.