Our companies partner with expert third-party entities, including leading analytics and data providers, to implement and constantly improve upon best-in-class technology and vetting systems that ensure marketing is directed to appropriate adult audiences and restricts youth access.
We stand firm on the fact that those under 21 should never use any form of tobacco or nicotine, in any product form, and we continue to implement practices and support programs that limit youth use.Youth Prevention
From product conception to development to responsible marketing, our teams implement the highest operational standards in the industry. We want to meet and exceed the standards available to us as our organization builds the broadest range of innovative products in the industry.
Our product integrity team evaluates ingredients and material that goes into our operating companies’ products with testing, manufacturing and packaging criteria to ensure they meet internal requirements.