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Community Engagement

Connecting with and contributing to our communities is a tradition and point of pride at the Reynolds American group, where our legacy of community support dates back to the 1800s. Our companies and employees generously invest their time, talent and funds to help improve lives and shape the communities where we live and work.

2019 giving at a glance


Our company’s foundations and employees donated approximately $9.6 million to a wide range of nonprofit organizations in 2019. Employees gave $1.4 million to nonprofit and educational organizations through the United Way campaign and the employee matching grants program. All of these contributions were matched dollar-for-dollar by the Reynolds American Foundation. Our employees outdid themselves to help their communities in 2019. During the United Way Days of Caring, more than 900 employees volunteered over 4,000 hours to help United Way agencies.

Community outreach efforts are an important part of our sustainable business practices and our commitment to being a positive, connected contributor in the community. To this end, the company's total giving programs are defined by three components:


Foundation Giving

Three independent foundations created, staffed and funded by our operating companies, support education, arts and social programs that strengthen our local communities.

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Corporate Giving

Reynolds operating companies make monetary contributions and non-cash donations, such as land and buildings, to support nonprofits and economic development efforts in the communities in which our employees live and work.

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Employee Giving

Employees are able to direct foundation and corporate funds in a variety of ways. For example, the Reynolds American Foundation matches employee gifts to nonprofit organizations and institutions of higher learning up to $7,000 per employee per year.

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Goals and leadership

Reynolds operating companies’ giving programs are led by the director of community engagement programs and the vice president of corporate sustainability of Reynolds American, Inc., who also serve as the executive director and president, respectively, of the Reynolds American Foundation. The American Snuff Charitable Trust and Santa Fe Natural Tobacco Company Foundation are independently managed by their individual boards of directors.

Reynolds American Inc. is focused on facilitating opportunities for employees to engage in the community, with the goal of increasing the number of employees participating in matching grant programs and volunteerism. This requires understanding our employees’ interests and effectively communicating activities and opportunities.

"The most rewarding aspect of being involved in these volunteer efforts is getting to be a part of something bigger than yourself. Reynolds companies' support of our volunteer efforts proves that they value employees and the community at the same time." - Keith Lonon, senior area manager and United Way Days of Caring past chair

Corporate giving

As a community leader, Reynolds American Inc. often contributes corporate funds for sponsorships in key community events and activities to support community engagement for education, arts, social and economic development, and other priority areas as defined by employee interests.

Employee giving

Reynolds American Inc. has developed a multi-year strategic plan to improve employee engagement, through giving and volunteerism, in the communities in which they work and live.

Employee-directed giving

Reynolds operating companies encourage employees to contribute time, talent and funds to community and nonprofit organizations that matter most to them. Employees are able to direct foundation and corporate funds through a variety of programs:

Employee volunteerism

Employees of Reynolds American Inc. are known throughout the communities where they work and live for their contributions of time and talent. Often, nonprofit organizations call upon Reynolds operating companies when seeking to fill leadership and board of director positions. We encourage employees to give their time by participating annually with colleagues in the United Way Days of Caring.

Foundation giving

Reynolds American Inc. contributes to the needs of the communities in which we operate through three independent foundations. The foundations support hundreds of national and local organizations that benefit our communities.

Reynolds American Foundation

The Reynolds American Foundation focuses its contribution resources in communities where a significant number of Reynolds employees live and work. Grants are made for one year only; applicants must reapply for additional funding.

In addition, the Reynolds American Foundation encourages employees’ community support through the Foundation’s Matching Grants Program and utilization of the scholarship program for children of employees.

American Snuff Company Charitable Trust

American Snuff Company Charitable Trust The American Snuff Company (ASC) Charitable Trust spreads its financial support across a broad range of organizations that have a demonstrated ability to assist people in need in its operating regions. Each year, ASC rotates a large donation among their locations of Clarksville, Memphis and Winston-Salem to make a significant contribution, most often to an organization that addresses basic human needs such as food, clothing and shelter.

Santa Fe Natural Tobacco Company Foundation

The Santa Fe Natural Tobacco Company (SFNTC) Foundation is dedicated to helping preserve, promote and advance American Indian culture. Using dedicated funds from the sale of SFNTC tobacco products, the Foundation’s three primary objectives are:

Giving priorities

Reynolds operating companies' foundations, corporate and employee giving broadly center on three critical areas: education, economic and social development, and arts and culture. Even so, our companies and employees have interests that don’t always fit neatly into these three categories, so we do address other issues of need.


Reynolds American Inc. and its foundations support public school and community programs that prepare children to enter school ready to learn, as well as programs that focus on improving academic performance in impacted schools working to better the outcomes of students. Improving education helps our communities thrive and contributes to a high-quality future workforce for our companies. Our National Merit Scholarship Program rewards the hard-working children of our employees and by providing support for their collegiate education.

Over the years, our educational giving also included support for:

Corporate and foundation giving is also coordinated with our youth tobacco prevention efforts, including the We Card Program and RDRN, our free YTP program.

Economic & social development

Supporting economic and social development of the communities where employees live and work is the right thing to do for our communities and our businesses. Contributing to the overall well-being of our communities creates an attractive environment for recruiting and retaining a high-performing talent base to our companies. We do this through the work of our foundations, gifts of land, buildings and cash, and employee volunteerism.

In addition to monetary donations, Reynolds operating companies remain committed to ensuring our formerly used facilities continue to play a vital role in economic development. Our giving heritage began with Richard Joshua Reynolds and his family’s donations of land and buildings to organizations such as Wake Forest University. In later years, our donations of land and property have led to the redevelopment of portions of downtown Winston-Salem to what is the now-vibrant Innovation Quarter, as well as the development of the former Whitaker Park manufacturing site.

Arts & culture

Reynolds American Inc. and its foundations support preserving and promoting arts and culture, as well as preserving the history of our communities. The arts are vital to the vibrancy of our communities, benefit our current and future employees, and contribute to our local economies.

Employee Giving

Employee Giving

Care, compassion and community commitment drive SFNTC’s Oxford employees

Hundreds of North Carolinians who live in and around Granville County are leading better lives thanks to the care, compassion and community commitment of the men and women at Santa Fe Natural Tobacco Company’s (SFNTC) facility in Oxford, N.C.

“Neighbors helping neighbors is what it’s all about,” said Ann Squires, an HR business partner at Oxford.

“Here in Oxford, we don’t just talk the talk; we also walk the walk.”

The folks in Oxford are helping and connecting with many of their ...

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Corporate Giving

Corporate Giving

Santa Fe Natural Tobacco Company moves to captured rainwater for irrigation

It takes time, energy and resources to maintain the properties and facilities that support our businesses. Doing so sustainably adds an entirely new layer of thinking.

At Santa Fe Natural Tobacco Company’s (SFNTC) Oxford, N.C. campus, considering environmental impact and resource usage is deeply embedded in the culture with new ideas and approaches being implemented on an ongoing basis. From becoming a 100 percent LED-lighted campus in late 2018 (resulting in an approximate 300,000 kWh ...

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Corporate Giving

Corporate Giving

Reynolda House

Richard Joshua Reynolds lived less than a year at Reynolda House and Gardens, the country estate that he and his wife Katherine built in Winston-Salem, N.C., in 1917. But if R.J. could visit Reynolda today, he would no doubt be both proud and amazed by the legacy his family left for the public, which the company he founded in 1875 continues to support today.

In 2017, Reynolda House Museum of American Art marked its centennial as an estate and its 50th anniversary as a public museum that ...

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