Consumers

We are on a mission to meet the evolving preferences of adult tobacco consumers by providing a range of products, each with unique characteristics designed to meet consumer preferences and demand. Our mission is epitomized by our operating companies’ brands, which provide a portfolio of products designed to fit the modern-day adult tobacco consumer – delivering choice, convenience and consideration.

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Meeting Evolving Expectations

Adult tobacco consumers’ evolving expectations are driven by a change in societal norms and behavior, and the way people think about the enjoyment of tobacco and nicotine products. Our companies’ suite of brands and product offerings are designed to meet adult tobacco consumers where they want us to be.

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