Adult tobacco consumers’ evolving expectations are driven by a change in societal norms and behavior, and the way people think about the enjoyment of tobacco and nicotine products. Our companies’ suite of brands and product offerings are designed to meet adult tobacco consumers where they want us to be.

• Adult consumers are at the core of everything we do, and meeting consumer preferences drives our companies' product-development process. We are dedicated to developing and responsibly marketing products that provide a range of enjoyable options for a diverse range of experiences and occasions.
• Our product portfolio responds to these tastes by providing a range of products, some of which produce less waste and no smoke, compared to combustibles. This allows adult consumers who choose to use tobacco or nicotine products to enjoy them while remaining considerate of the preferences of those around them.
• We are excited for the future of our industry and to define the path that affects change in our society.