Ethics and Compliance Resources

A major goal of this site is to provide tools and information that will help all employees better understand the RAI Standards of Business Conduct (SoBC) and related guidelines and policies. Equally important, the site is designed to emphasize the responsibility each of us has to abide by this SoBC – doing the right thing is essential to the well-being of all of our companies.

I urge you to take the time to navigate around this site to become familiar with what is offered. In addition to the SoBC, this site includes ethics and compliance related articles, links to related policies, as well as information regarding Speak Up hotline and portal – your resource to report violations of the SoBC with the option to remain anonymous.

This website is also where all employees can access required ethics and compliance training modules, and the annual certification/sign-off of compliance with the SoBC. You will receive instructions at the appropriate time during the year that will alert you to the designated timeframe for you to fulfill these requirements.

Reynolds American and its subsidiaries have been and will continue to be committed to conducting our business in an ethical, lawful and responsible manner. I know you share this commitment as well and I encourage you to visit this website often.

Thank you,

Ricardo Oberlander

President and CEO, Reynolds American Inc.



RAI Standards of Business Conduct

The RAI Standards of Business Conduct provides guidance and direction to all employees.


Speak Up Hotline and Portal

The Speak Up hotline is staffed by an independent third-party company.  It is available 24 hours a day, 7 days a week, for employees who wish to report any known or suspected breaches of the SoBC, company policies or the law.  Information may be reported anonymously to the Speak Up hotline.

Contact the Speak Up hotline using any of the following reporting channels:
- By phone at 1.800.825.7213;
- Log on at; or
- Via text message to 1.228.900.9652.

RAI Board of Directors
Complaints or concerns about financial reporting, accounting or auditing matters and controls can be reported directly to the RAI Board of Directors.

Send correspondence to:
Chair of the Board of Directors
Reynolds American Inc.
P.O. Box 2990, Winston-Salem, NC 27102-2990

Group Designated Officers
In addition, four senior BAT Group executives act as our Group Designated Officers. Anyone can raise a concern with them directly. They are:
- the Group Head of Business Conduct and Compliance;
- the Company Secretary of BAT;
- the Group Head of Internal Audit; and
- the Head of Group Security.

You can contact them by email, phone, or send correspondence to:
British American Tobacco p.l.c.
Globe House
4 Temple Place
London WC2R 2PG.

Annual Ethics and Compliance Hotlines Summary

In 2018, a total of 38 reports of violations of RAI's Standards of Business Conduct were received and investigated. Of the 38 reports, 9 came through our EthicsLine/SpeakUp hotlines, and 29 came through the Employment Practices hotline and/or human resources departments. 27% of the reports were made anonymously. Approximately 60% of the allegations were substantiated and 100% of those substantiated resulted in disciplinary action, up to and including termination (75% resulted in termination). None of the substantiated allegations involved matters or amounts considered material to RAI and its subsidiaries.

Resource materials

For additional resources concerning ethics and compliance, refer to the following:
Articles and additional resources

Whistleblower Policy Professional Conduct