Responsibility Matters TV segment highlights our youth tobacco prevention efforts

Right Decisions Right Now: Be Tobacco Free Youth Tobacco Prevention Program

Youth smoking has declined since the late 1990s, but more can and should be done to prevent minors from ever starting to use tobacco products. Continued progress on this serious issue is very important, and everyone can play a role. We believe that minors should never use tobacco products, and that's why we offer the Right Decisions Right Now: Be Tobacco Free program as a core part of our efforts to transform the tobacco industry and accelerate the decline in youth tobacco use.