CSR at a Glance

A Core Commitment

Reynolds American’s vision is to be “the innovative tobacco company totally committed to building value through responsible growth.” That framework serves as the foundation for success at RAI and each of its operating companies.

Essential to achieving this vision is a constant, unwavering commitment to Corporate Social Responsibility by each of the more than 6,000 employees who work for the RAI family of companies.

We believe that by operating our businesses responsibly, we are doing the right thing, and we are also enhancing RAI’s opportunities for sustainable growth and success.

RAI’s Seven CSR Focus Areas

Most people acknowledge that many adults will continue to use tobacco products for the foreseeable future. However, people are also very interested in:

• keeping tobacco products from minors;
• responsible marketing of tobacco products only to adults who have made the choice to use tobacco; and
• continuing efforts to reduce the harm of tobacco use.

There are also more general expectations of all businesses in our society. Stakeholders are interested in corporate commitments to:

• the environment;
• the company’s employees;
• its suppliers and business partners; and
• the communities where its people live and work.

Based on these concerns and expectations, Reynolds American’s Corporate Social Responsibility program consists of seven focus areas:

Three of these focus areas are specific to the tobacco industry:

• Youth Tobacco Prevention
• Responsible Consumer and Customer Engagement
• Harm Reduction and Product Integrity

The other four CSR focus areas concern responsibilities that are common to most corporations:

• Environmental Sustainability
• Employee Responsibility
• Supplier Responsibility
• Community and Civic Engagement

There are specific goals that guide our companies’ initiatives and achievements with respect to each of the seven CSR focus areas. Those goals are clearly detailed in the CSR Online Update section on that focus area. Each section also contains facts, figures and feature stories that demonstrate that our companies “walk the talk” and earnestly strive to fulfill all of RAI’s CSR commitments.

We also work hard to embed CSR into the fabric and cultures of our companies. A dedication to RAI’s Corporate Social Responsibility principles is the daily responsibility of every person who works for an RAI company, and it’s a factor to be weighed as part of every decision they make.

We believe that acting ethically and responsibly in everything we do is the right thing to do. It supports the interests of our companies’ many stakeholders. And it forms a strong foundation for sustainable success.