Responsible Consumer & Customer Engagement

Objectives

Ensure that each operating company acts responsibly in marketing and communicating about its products

Absolutely certifiable

Responsible, consistent interaction with consumers. That’s the goal of the new Consumer Engagement Certification program for consumer and trade marketing employees at R.J. Reynolds.
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Stringent standards and safeguards

R.J. Reynolds takes the marketing of its age-restricted products seriously, with stringent age-verification and certification practices to ensure that they company interacts only with current adult tobacco consumers.
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So what’s new?

When it comes to the advertising and promotion of tobacco products, R.J. Reynolds has followed responsible policies and practices for years.
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