What we believe guides how we act. That's true of individuals, and it's true of corporations. This section details the vision and principles that shape the actions of Reynolds American and its operating companies.
"Transforming tobacco is a bold vision that we believe in, and our journey is well under way."
- Debra Crew, president and CEO, Reynolds American Inc.
Our Vision: We will achieve market leadership by transforming the tobacco industry.
We are leading change in our industry by:
- Reducing the harm caused by smoking
- Accelerating the decline in youth tobacco use
- Driving innovation throughout our businesses
- Redefining enjoyment for adult tobacco consumers
- Resolving controversial issues related to the use of tobacco