| • |
Ensure that each operating company acts responsibly in marketing and communicating about its products |
|
 Reynolds American’s operating companies manufacture and market a full range of tobacco products, including cigarettes, moist snuff, plug, chewing tobacco and little cigars to adult tobacco consumers. Each of the companies markets its tobacco brands within a framework of external regulations and internal policies primarily intended to prevent underage tobacco use and limit the exposure of youth to advertising and promotions.
Adherence to this framework of external regulations and internal policies is the core commitment of Reynolds American’s operating companies to responsible consumer and customer engagement.
This section of the 2008 Reynolds American CSR report provides an overview of the key marketing restrictions and policies in place across the operating companies and their tobacco brands. Where restrictions or policies have been adopted across several operating companies they are reported as such. Additional initiatives by the individual operating companies are reported in their own sections. In “Looking Ahead: Key Initiative for 2008” we report on the continuing evolution of marketing standards at R.J. Reynolds.
|
|
|
|
|
The We Card program, sponsored in part by R.J. Reynolds, promotes age verification at retail stores.
|
|