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R.J. Reynolds Global Products, Inc.
R.J. Reynolds Global Products, Inc. (GPI) manufactures, sells and distributes American-blend cigarettes and other tobacco products to a variety of customers worldwide. GPI is responsible for managing and developing international business opportunities. The major lines of business for GPI fall into two areas: portfolio businesses (providing cigarettes for retail sale) and business-to-business customers (providing cigarettes and components to other manufacturers). The portfolio markets include Puerto Rico,
SFR Tobacco International (which manages the international business of GPI) and business in the Pacific U.S. territories, overseas U.S. military and at U.S. duty free outlets.
GPI was established in 2003 as R.J. Reynolds International Business Group. In 2004 the group became an operating unit of RAI, with the name changing to R. J. Reynolds Global Products, Inc.
R.J. Reynolds Global Products, Inc. - Major Lines of Business
Portfolio Markets
SFR Tobacco International GmbH
This company was established in 2006 primarily to manage the international business of GPI. Under an agreement with Santa Fe Natural Tobacco Company, SFR Tobacco International manages the NAS business in a number of markets outside of the United States, including Australia, Canada, Germany, Japan and Switzerland.
Puerto Rico/Caribbean
R.J. Reynolds established a business presence in Puerto Rico in 1956 and has been a market leader since the 1960s. The Puerto Rico operation is a fully integrated company, with its own general management, finance, human resources, marketing, sales and manufacturing functions. Winston is the company’s largest brand in the Puerto Rico portfolio, and Doral has been the fastest-growing brand in the market since 2003. The U.S. Virgin Islands market is also managed from Puerto Rico..
U.S. Pacific Territories/Overseas U.S. Military/U.S. Duty Free
GPI markets a broad portfolio of brands in the U.S. Pacific territories, U.S. military outlets overseas and U.S. duty free channels. GPI enjoys a solid position in the U.S. Pacific territories of Guam and the Northern Marianas behind the strength of the Doral brand. GPI also has strong positions in the overseas U.S. military and U.S. duty free channels behind a portfolio that includes Camel, Kool, Pall Mall and Capri, as well as Newport (the company has the rights to the Newport trademark in the overseas U.S. military and U.S. duty free channels). For the international traveler, the U.S. duty free portfolio also includes Dunhill and State Express 555 (under arrangements with affiliates of British American Tobacco).
Business to Business
Contract Manufacturing
Another line of business in GPI is contract manufacturing, which involves making and packaging cigarettes in the United States for sale by other companies overseas. Products are produced to customer specifications and shipped to markets throughout the world.
Component Sales
GPI offers leaf, blended strip tobaccos, reconstituted tobacco, expanded tobacco, cut filler, flavorings and adhesives to a variety of cigarette manufacturers worldwide.