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"Our vision is to achieve market leadership by transforming the tobacco industry."

Susan M. Cameron, President and Chief Executive Officer

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Latest News

August 17, 2015 Right Decisions Right Now youth tobacco prevention program launches website enhancements
WINSTON-SALEM, N.C. – Aug. 17, 2015 – Right Decisions Right Now: Be Tobacco Free (RDRN), a free, evidence-based youth tobacco prevention program, has made major enhancements to its website, offering a more user-friendly experience for educators, parents and community groups....

Vision & Beliefs

WHAT WE BELIEVE GUIDES HOW WE ACT
 
Tobacco use and health
 
Tobacco regulation & communication
 
Tobacco consumers
 
Harm reduction
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